TYPE AS IMAGE PT.3
In part 3, Los Angeles artist Brian Drake will fast forward to type as imagery in publications, and what it takes to re purpose that as found object art. Sort of. Let's look at the American Man Tryptich, created in 2011.
Pictured above is a portion of the three panel American Man Tryptich. There is alot going on with the series, that still has never been fully realized, and to this day, sits by my side or displayed in various forms, in my studio. Will it ever be for sale? I doubt it. But t is a good study. In this third part, I won't delve into the actual tryiptych or what my goal was in creating a totality of expression. In a future post, I will do a deep dive on this 3 panel effort, and all the story behind it. For now, let's explore a macro view of the technique and ideas behind type as imagery, and a singular deviation in my work, where I use found object as a source for a new message. In the above image I use type transfer with Gac 100, magazine blow ups, collage, and re lettering to achive my goals.
Type In Publication
Typography in magazine publication refers to the art and technique of arranging type to make written language legible, readable, and appealing when displayed on a printed page. Typography involves the selection of typefaces, point sizes, line lengths, line-spacing, and letter-spacing, among other elements, to create a visually harmonious and effective design. Typography plays a crucial role in magazine publication because it helps to communicate the content and tone of the publication. A magazine's typography should be visually engaging and complement the overall aesthetic and brand identity of the publication. A good typography design should also be easy to read and navigate, which helps to ensure that readers can quickly find and understand the content. Some of the key considerations when designing typography for a magazine include the choice of typeface, the size and spacing of the text, the use of color, and the use of hierarchy to guide the reader's attention. The designer must also consider the target audience and the intended tone of the magazine to create a typography design that resonates with the reader. Overall, typography is an essential element of magazine publication that can help to make the publication more visually appealing, readable, and effective at communicating its message to the reader./p>
Found object is a type of art that involves taking everyday objects or materials and transforming them into art objects. This type of art originated in the early 20th century with artists like Marcel Duchamp and has continued to be popular among contemporary artists today. The idea behind found object art is to challenge traditional notions of what art is and what it should look like. By taking ordinary objects and giving them new meanings or contexts, found object art forces viewers to reconsider their preconceived ideas about art and the world around them. Found object art can take many forms, from assemblages and sculptures made from discarded objects, to collages and installations that incorporate found materials. Some famous examples of found object art include Marcel Duchamp's "Fountain" (a urinal turned upside down and signed with a pseudonym), Robert Rauschenberg's "Erased de Kooning Drawing" (which consisted of a drawing by Willem de Kooning that Rauschenberg erased), and Ai Weiwei's "Sunflower Seeds" (a large-scale installation made up of millions of handmade porcelain sunflower seeds). Overall, found object art is a unique and thought-provoking form of artistic expression that challenges viewers to see the world in new and unexpected ways.
Type as imagery in found object art involves using letters, numbers, or other typographic elements as visual components in creating an art object. This could involve taking typography out of its usual context, such as using individual letters or numbers to create a new image or pattern, or repurposing found typographic materials to create a new artwork. For example, an artist might collect discarded signage or letters from a demolished building and arrange them in a new composition to create an abstract or representational image. The use of typographic elements as visual elements in found object art can also be seen in street art, where artists often use stencils or other lettering to create messages or images on walls and other public spaces. One well-known example of type as imagery in found object art is Robert Indiana's "LOVE" sculpture, which features the letters of the word "LOVE" arranged in a stacked and tilted composition. The sculpture has become an iconic image in popular culture and has been reproduced in various forms, including on postage stamps. Overall, type as imagery in found object art provides a unique and engaging way to play with language and visual communication while also incorporating found materials into an artistic composition.